Video is so powerful because it is so engaging. People are more likely to pay attention to a video over a static ad. When you engage with your target audience, you also connect with them. Video gives you a place to connect with your target audience in a way no other medium can.

The fact that Google Loves Video should be obvious. If you need convincing, then take a look at search results. Google now incorporates more than just links into their search results - they incorporate videos as well. Not only that but including videos on your website will create better SEO, meaning that your website will be more likely to show up on a simple google search.

Video is an excellent way to reach a wider audience, especially on social media. Turning your video into a shareable ad can potentially reach thousands of viewers.

Video is very important online, but you want to make a good first impression. Using a video shot on a smartphone may not be the image you want to portray. Having a video professionally done will give you the polish and professionalism that your company needs.